Automation in business and marketing is one of the buzz topics of the last few years, with many companies seeking to scale processes whilst stripping out unnecessary costs. By integrating your processes with computerised systems, you can reduce the requirement for human input, which can decrease labour costs and increase productivity.
Thieves Of Time
Automation is not limited to large commerce operations, as small business also suffer from a heavy dependence upon human input, and Hit Reach is no different. Administration is one area that we’ve identified as a time-thief, robbing us of time that could otherwise be spent building websites and SEO campaigns for our clients. As time that can’t be charged, any time we spend on administration effectively erodes our margin.
<div class="video-player"><iframe style="padding: 5px; border: 1px solid #CDCDCD;" src="http://player.vimeo.com/video/71345521" height="100%" width="100%" frameborder="0"></iframe></div><p><small><a href="http://www.hitreach.co.uk/blog/automate-everything-with-zapier-ifttt/">Automate Absolutely Everything – If Zapier Then IFTTT</a> by <a href="http://www.hitreach.co.uk">Hit Reach</a></small></p>
Get Your Apps Talking To Each Other
Both of these clever services work by integrating online applications so that they ‘talk to each other’, meaning they can pass data to each other and carry out ‘actions’, such as adding a contact to a Mailchimp list or sending a Tweet.
Our video above demonstrates the string of actions we have set up when someone signs up for one of our Website Reviews, automatically handling our invoice generation, payment, email marketing list management, project management setup, auto-responder emails and shared client folder setup. It finishes up by sending a tweet from the Hit Reach Twitter account, and popping the kettle on for a nice cuppa – allowing us all to
sit back with our feet up get on with lots of other work.