If you are already familiary with creating your tracking links and want to track offline marketing campaigns in Google Analytics you have 2 choices.

Given that the tracking links are long and ugly and completely unsuitable for advertising you will still create your tracking link as standard and then you can either:

1. Use a URL shortning tool
2. Use a nice looking url using your own domain

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If you already appreciate Why You Should Use the Google Analytics URL Builder then below is a short guide on how to use and some things to consider about it’s application.

If you have a look at the Google Analytics URL Builder page you’ll see it’s very simple to use.

Enter the url of your site that you will be directing people to, enter your tracking terms in the fields underneath (only 3 are required) and then click the ‘Generate URL’ button.

Now you just copy the tracking code which appears in the box underneath and use that in your marketing campaign. You don’t need to do anything in GA itself. Just start using the link. Simple!

Here are some things you might find useful for tracking marketing campaigns:

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