WordPress Web Design & SEO in Dundee, Scotland
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Lots of people have problems with their Google Analytics tracking URL’s vanishing and not being preserved when they convert a document, often a powerpoint or word document, to PDF.
This happens if you right click a document and choose Convert to Adobe PDF.
Office 2010 makes it extremely easy to do this. To convert your word document to PDF just open the file and go to File > Save As > and choose PDF format.
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If you are already familiary with creating your tracking links and want to track offline marketing campaigns in Google Analytics you have 2 choices.
Given that the tracking links are long and ugly and completely unsuitable for advertising you will still create your tracking link as standard and then you can either:
If you already appreciate Why You Should Use the Google Analytics URL Builder then below is a short guide on how to use and some things to consider about it’s application.
If you have a look at the Google Analytics URL Builder page you’ll see it’s very simple to use.
Enter the url of your site that you will be directing people to, enter your tracking terms in the fields underneath (only 3 are required) and then click the ‘Generate URL’ button.
Now you just copy the tracking code which appears in the box underneath and use that in your marketing campaign. You don’t need to do anything in GA itself. Just start using the link. Simple!
Here are some things you might find useful for tracking marketing campaigns:
In our post about the key Google Analytics essentials we mentioned tracking your traffic using the Google Analytics URL Builder (also sometimes called the Google URL Tool) being one of them.
In it’s simplest form the tool generates links that enable you to track which on and off line marketing campaigns your visitors have come from and as a consequence what they do on your site.
There are a number of reasons for tracking your visitors this way and they apply to the majority of website owners and web agencies who wish to produce value rich reports.
Lots of people are (sensibly) using Google Analytics (GA) these days.
It’s free, packed with an ever expanding incredible feature list and as easy to install on your site as could be made possible.
The problem a lot of the time is that companies know they should be collecting data but beyond that are unaware of any configuration being necessary or exactly how they will use the data they collect in the future.
Now, not knowing which data that they collect is going to be the most useful to them in the future or knowing how they and other stakeholders will want that information presented to them doesn’t matter one bit. Reports can be produced or changed retrospectively. They are purely a way of presenting the data that’s been collected in a format most useful to the recipient.
The problem arises when the data hasn’t been collected properly in the first place. Simply adding GA code to your site is not enough.
Chris has sat and passed the official Google Analytics Individual Qualification exam and received a score of 87% meaning he is Google Analytics Qualified.
Would you like to chat about your project or requirements? Call now and talk to me directly on our Freephone number.
Call +44 (0) 808 22 444 22 and ask for Chris
Email: chris.gilchrist@hitreach.co.uk
 | Thomas Hallauer Marketing Manager |
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